Sifted talk 'Startup to scaleup: How your marketing needs to change' on April 20 at 12pm

About the event

The startup to scaleup growth journey can be a slow process — but if you’re ready for the next step where should you begin? It usually requires massive investment in new people and marketing strategies. This Sifted Talks will share the marketing playbooks of the past and ask: what do scaleups really need to succeed in 2023?

We'll be discussing

  1. The role of marketing in 2023 — do you really need a CMO?
  2. Figuring out your marketing budget can be tough: where should you be spending (and saving)?
  3. Marketing fundamentals to live by
  4. Forming a dream marketing team
  5. What exciting new marketing channels are emerging: how to measure their success

Speakers

Sarah Kiefer

Sarah Kiefer

CMO

Pitch.com

Jasper Martens

Jasper Martens

CMO

PensionBee

Adrienne Little

Adrienne Little

Partner

And Rising

Samir El-Alami

Samir El-Alami

Founder and CEO

Doctorly

Moderators

Kai Nicol-Schwarz

Kai Nicol-Schwarz

Reporter

Sifted

In partnership with

And Rising

And Rising