\Advertising & Marketing

Get the latest on Europe’s advertising and marketing startups: in-depth news, analysis and opinion covering everything from ecommerce to brand building

How To/ Time for ‘traditional’ advertising?

Opinion/ “Art is never finished, it’s only abandoned.”

By John Thornhill

Opinion/ Why your startup story matters

By Mimi Billing

How To/ How to name your startup: 6 tips from the experts

By Carly Minsky

How To/ How to fire your investors

Analysis/ How to future-proof museums: detective games and virtual dinosaurs

By Carly Minsky

Analysis/ What’s cooking in Europe’s lab-grown meat startups?

By Kitty Knowles

How To/ Sex, drugs and ad bans: How 'taboo' startups beat Google censorship

By Kitty Knowles

Analysis/ The startups wanting to make art auctions available online

By Layli Foroudi

How To/ How (not) to get press coverage

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