Led by Erez Galonska, the idea is that consumers can actually pick fresh produce such as tomatoes or lettuce themselves, which has proved popular.

The company in June 2019 closed a $100m series B led by London VC Atomico with Balderton Capital, Astanor Ventures and Cherry Ventures also in the round.

It has already won deals with big supermarkets such as Casino, Intermarche and Auchan as well as Amazon fresh in Germany, Switzerland, and France – now it’s looking for more in the UK and the US and beyond.

The bigger picture here, says the company, is that eco-conscious consumers are increasingly going to want to get their fresh produce locally — and nothing is more local than having the actual farm itself in your nearest supermarket.

The Berlin-based startup was founded by the same eight people who brought us Wunderlist, the popular task management app Microsoft acquired in 2015. So, it’s fair to say that the team behind Pitch know a thing or two about changing the way we work.

Pitch has already raised a total €50m, having just recently closed a Series B round from backers like Thrive Capital in October.

While it will have various custom options and contemporary templates, Pitch’s main selling points appear to be enhancing how teams collaborate on their presentations and providing easier ways to connect to other tech tools.

Still in testing phases, Pitch is already being used by companies like EyeEm, Superhuman, DashDash and Notion.