Consumer/Food/News/ Getir to lay off UK staff after Gorillas merger The expected layoffs follow staff cuts at Getir's US headquarters By Miriam Partington and Freya Pratty 13 February 2023 Credit: Katja Staple Credit: Katja Staple \Consumer The people with the power at Getir By Freya Pratty 3 February 2023 Consumer/Food/News/ Getir to lay off UK staff after Gorillas merger The expected layoffs follow staff cuts at Getir's US headquarters By Miriam Partington and Freya Pratty 13 February 2023 Last week, Europe’s largest speedy grocery company Getir axed 100 employees in its US headquarters. And now, further layoffs are expected in its UK office, say two senior Getir employees. The impending staff cuts come as Getir merges with Gorillas, the rival grocery startup it scooped up at the end of last year in a much-anticipated deal. The merger valued the combined entity at $10bn, lower than Getir’s nearly $12bn valuation at its $768m Series E raise earlier on in 2022. The number of people laid off in the UK office will not be at the scale seen in 2022, one person said, when Getir laid off 14% (4,400 people) of its global workforce. The UK is one of Getir’s largest markets outside of Turkey. Senior Gorillas employees have already started in new roles within Getir. Christopher Chaaya has been named new UK general manager at Getir, the same role he held at Gorillas. But ecosystem watchers say the combined entity will naturally need to cut some overlapping roles, given the companies offered the same service and operated in many similar locations, and if they want to show investors that the deal was a lucrative move. The layoffs in 2022 were ostensibly to cut costs as the market turned, in what was a brutal year for the wider speedy grocery sector. Getir declined to comment. Freya Pratty is a senior reporter at Sifted. She tweets from @FPratty and writes our climate tech newsletter — you can sign up here. Miriam Partington is Sifted’s DACH correspondent. She also covers future of work, coauthors Sifted’s Startup Life newsletter and tweets from @mparts_ Related Articles This Techstars-backed startup says it can make cultured meat production 90% cheaper By Connor Bilboe Click here to read more Getting spicier: the next generation of grocery apps get specialist By Freya Pratty Click here to read more Here’s what Europe’s alternative meat market is serving up By Connor Bilboe Click here to read more Plastic-free groceries? These startups are trying to make it happen By Sarah Drumm Click here to read more Most Read 1 \Healthtech Is Daniel Ek’s new body scanner worth the hype? Sifted tried it out 2 \Venture Capital VC diversity needs to change — and white men need to take responsibility 3 \Venture Capital New €3.75bn European Investment Fund pot to back late-stage VCs 4 \Sustainability Counteract closes £15m fund for carbon removal solutions 5 \Mobility Was the $5bn that VCs plugged into escooters worth it?
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