Startup Europe. Grown up reporting
Startups have always embraced the unknown, the uncertain.
Well, they’d better be on their game now.
New problems, new opportunities, new chances to contribute.
It’s time to step up. And tech reporting has to adapt too.
Backed by the Financial Times, Sifted is about in-depth reporting on startup Europe for startup Europe.
From Bristol to Bucharest, our journalists go beyond the press release to find out what you didn’t know you needed to know.
We put the questions that don’t get asked to the people who should be asked.
We’re for anyone who wants the fuller picture. Because if you don’t know what’s happening right across Europe, you’re only half-informed.
Sifted. Because the future’s already here. Just not where you expected.
Founder / Editorial Director
Founder / CEO
John is also the Innovation editor of the Financial Times, where he writes a regular, award-winning column on the impact of technology, hosts the weekly Tech Tonic podcast, and is the founder and editorial lead for the FT125 forum for senior business executives. In a 30-year career at the FT, John has been deputy editor, news editor, European edition editor, and bureau chief in both Paris and Moscow.
Caspar is a seasoned digital entrepreneur and intrapreneur who’s had fun starting businesses ranging from Johnlewis.com to Hailo the taxi app. He loves working at the intersection of the editorial, operational and digital worlds, and bringing great ideas to life in both the public and private sectors. He is also a Non-Exec Director at London’s UCLH hospital.
Chief of Staff
Head of Strategy and Planning
Kathryn is passionate about start-ups and the role they play in challenging the status-quo. A big fan of automation and processes which enable people to free up their time to be creative and do great things.
Matthew is a strategist with a background in International Human Rights Law. He previously worked for Deloitte Consulting in the UK, before moving to Norway, where he supported global media organizations with digital engagement. Matthew is passionate about using technology for good.
Michael previously worked at the Financial Times, where his roles included Madrid bureau chief, Nordic and Baltic bureau chief and senior correspondent in Paris. He is a Europhile, technophile, and a science fiction geek who hopes to live on Mars one day (don’t laugh). Before journalism, he briefly worked at a VC in London, where he realised picking winners is hard and a good idea is not the same as a good business.
Amy is intrigued by the ‘human side’ of companies – because, as all founders know, people are the trickiest bit of any startup. She's particularly excited about the recent burst of initiatives to make the tech sector more enticing and accessible to everyone, and intrigued by the future of healthcare and cities. Previously, Amy spent three years covering startups as features editor at Courier magazine, where she also hosted and programmed talks and workshops.
Maija previously worked at the Financial Times, including roles as European Technology correspondent, founding member of the FT social media team, and deputy editor of special reports. She developed and hosted the World Tech Founders podcast series, and launched the 50 Ideas to Change the World special report. She is interested in the geeky side of tech — basically if it involves visiting a farm or a factory, bring it on.
Eleanor has more than a decade of experience in journalism and communications. She started her career as a correspondent in the Wall Street Journal’s Tokyo bureau and was communications manager at one of Europe’s largest VC firms, Atomico, before joining Sifted. She has an MBA from INSEAD.
With a rapidly changing world, Mimi is intrigued to find out how new innovation can help create a sustainable future. Based in Stockholm she covers the Nordics as well as healthtech in Europe for Sifted. Previously she worked at the Swedish tech and business site Di Digital, where she hosted a number of events and podcasts.
Isabel covers the elusive world of fintech and is tracking the tech-driven revolutions happening inside developer caves. She has been featured in The Guardian, Reuters, The New York Times, and most recently was a reporter at US fintech news outlet, The Block.
Subeditor and SEO Manager
Alex is Sifted's chief spelling and grammar disciplinarian, making sure that every article, report and marketing item we put out tells its story in a clear and gripping way. He also optimises the Sifted website to make sure more people can find our stellar journalism. He previously worked at The Times and Sunday Times.
Freya is a news reporter at Sifted. Her job is to cover daily news, and she's particularly interested in food tech. Freya's now based in London but previously worked for Sifted from Paris, where she studied. Before Sifted, Freya worked at Bloomberg and The Daily Star in Lebanon, as well as writing for places like the Guardian and the Middle East Eye.
Editorial Lead (Membership)
Kai works across editorial and membership. He writes on a number of topics and engages with Sifted readers to produce community journalism. Kai’s also the port of call for any member enquiries and is part of the team that puts on member events.
Miriam is Sifted's Germany correspondent. She reports on the future of work, company culture and policy, and the behind-the-scenes life at startups. Miriam has been reporting from Berlin since 2018, and has written for publications such as Deutsche Welle, New Statesman, and Courier. She continues to write for independent art and design publications in Berlin and London.
Eastern Europe Correspondent
Kit has been covering developments in Eastern Europe since 2013, writing for publications like The New York Times, The Guardian and The Economist. Over the years he's watched with keen interest the growth of the startup scene across the continent, and the often youthful cohort of entrepreneurs who are increasingly putting the region on the global map.
Tim started his career on the Guardian's tech weekly podcast, before becoming a producer at BBC World Service Radio. He's been reporting from Spain since 2017, working for BBC, Deutsche Welle, Pink News and Radio New Zealand. Tim is interested in how startups and innovation can address big issues like climate change, citizen participation and workers' rights.
Connor is interested in exploring multiple facets of European tech and also writes Sifted's flagship newsletter. He’s particularly intrigued by sustainability and the ways in which the tech sector is paving the way for a better planet (and where it could be doing better). He also co-authors our Sustain newsletter.
Sarah covers all areas of climate tech, greentech and cleantech. She also co-authors our Sustain newsletter.
Anisah Osman Britton
Startup Life Reporter
Corporate innovation reporter
Anisah covers startup culture and is the co-author of our Startup Life newsletter. She's also the founder of coding school 23 Code Street and CTO at Vinokilo, a secondhand clothes online retailer.
Thomas is a freelance journalist, award-winning author and independent consultant, specialising in digital transformation, innovation, organisational culture and consumer behaviour. Before his plural existence, he spent more than 13 years in marketing, insight and thought leadership roles for an international professional body. He lives by the coast in Cornwall and, when not immersed in all-things innovation for Sifted, is at the beck and call of his soon-to-be-teething daughter.
Freelance Paris correspondent
Chris O’Brien is an American journalist based in France where he writes about innovation and startups. He was previously European Correspondent for VentureBeat. Before moving to France in 2014, he spent 15 years covering Silicon Valley for the Los Angeles Times and The San Jose Mercury News.
Helen’s role at Sifted is to build the business through sponsorship and partnerships. Prior to Sifted, Helen worked for several different publishers, including a FTSE 250-listed powerhouse and a startup business intelligence firm. She’s also sat on the other side of the fence, at a marketing agency. Outside of work, Helen likes conjuring up her own (arguably questionable) business ideas and seeking out Europe’s best waterfalls.
Laura's role at Sifted is to collaborate with clients, the sales team and the editorial team to prepare and execute client campaigns and measure and report on their effectiveness. Prior to Sifted, Laura worked briefly for The Stage media company as the commercial coordinator after returning from Australia where she had been living for five years. Laura has a great passion for theatre and travelling as much of Europe as she can.
Head of content
Katie's role at Sifted is to help lead the commercial sales team to deliver engaging campaigns for clients. Katie has extensive experience in all forms of advertising and sponsorship working with a wide variety of clients. Outside of Sifted Katie has a great passion for live music, travelling and playing football (badly) with her two sons.
Georgina manages the editorial side of Sifted's branded content, and has previously worked as an editor and creative at TNW, Blendle and Tumblr. She's never without a book or podcast, and loves a good argument about music. She's especially passionate about finding new and creative ways to tell stories, loves a meme and a laugh, and wants to help make tech a more equal space.
Head of Events
Matthew’s role is to create engaging experiences that bring Sifted from your screen to the doorstep of every major and emerging startup hub across Europe. Matthew has launched, grown and evolved shows on every continent for industry leaders like Informa, and helped develop new entrants as well as running his own agency. Away from work he loves spending time with his family in ‘sunny’ Southend-on-Sea and pretending he will one day fix a number of rusty cars he has to his name.
Hannah's role at Sifted is to deliver our programme of virtual and live events. She previously worked in events teams at the Financial Times, the NHS and the charity sector. Outside of work, she can be found sewing and crafting, plotting theatre trips or adding new destinations to her travel bucket list.
Sophie has joined Sifted to help manage and expand our growing event portfolio. Prior to Sifted, Sophie worked for SaaStock as a conference producer, transitioning their global event portfolio from in-person to virtual. On weekends, you’ll find her trawling through racks of 2nd hand clothes or letting her hair down in soho.
Steph's role is to write Sifted's branded content, as well as contribute to editorial. Prior to Sifted, she wrote features for CNN and freelanced for the BBC. She is particularly interested in writing about the climate and the ways tech can help humans out in the future. Her spirit animal is an octopus.
Business Development Manager
Anuj works alongside Sifted's commercial wing to bring sponsor-partners in front of Sifted's growing audience. Coming from a trade publishing background firmly outside of the startup world, he is interested in learning about some of Europe's most interesting young businesses & their potential to alter the society around them. Outside of work, you will find him amateurishly playing football, climbing or spending time with his massive family.
Casey comes from a background in publishing and advertising. Her role at Sifted includes developing partnerships and providing solutions for clients. Having studied French at university and previously worked in Paris, she is particularly interested in European affairs and culture. She's also a vintage aficionado and advocate of circularity in fashion.
Business Development Manager
Fran's role is to spread the word about Sifted's awesome commercial opportunities and work with clients to create engaging digital marketing and event campaigns. Prior to Sifted, Fran worked in B2B events sponsorship for conference companies in both London and the Middle East. Outside of work you'll find Fran training for a triathlon or tending to the plants on her balcony.
Ben's role at Sifted includes raising awareness of Sifted's commercial portfolio, developing strategic partnerships with a myriad of sectors and businesses and ensuring Sifted's commercial clients meet their objectives and goals. Before Sifted, Ben worked at media publications covering the energy and mining industries. He's a Politics graduate and spent a decade in Manchester before moving to London. A keen sports fan, Ben will often be overheard talking about football, tennis, boxing (you name it!) and listening to music and attending live gigs.
Liezel's role is to support the commercial team which includes client and product management in order to prepare and execute client campaigns. Liezel has previously worked in fashion and the film industry before making her move over to the UK from South Africa. She enjoys horse riding, spending time in nature (with dogs preferably) and wine tasting.
Head of Intelligence
A committed generalist, Chris has had a diverse career spanning journalism, ski instructing, foreign policy analysis, primary research for private equity funds and business development at software startups. He now leads Sifted intelligence with a mission to understand the consequences of the fourth industrial revolution on both our economy and society. When not investigating tech trends he is most likely to be found in the alps either skiing or climbing.
Intelligence Research Manager
Jonathan’s role is to develop Sifted Pro, contribute to Intelligence reports and briefings, and manage the roundtable calendar. He previously covered the UK’s fastest-growing private companies at The Sunday Times Fast Track. Jonathan is usually training for a marathon or doing his best Andy Murray impression outside of office hours.
Éanna is one of Sifted's report editors and an occasional writer on tech policy matters. Outside of work, he enjoys punting a tennis ball across a park for his dog to hare after.
Journalist, editorial strategist
Bill is Sifted's data champion and in-house analyst, sitting at the intersection of Editorial/Commercial/Product. Previously he ran growth and sales at cord, an early stage SaaS start-up, and likes to automate boring things and build cool things. He's particularly interested in the subscription economy, no code, and how companies can best organise genius. In his spare time, he tries to survive supporting Arsenal football club.
Marie is based in Paris, where she’s covered tech and innovation for over 10 years, enjoyed a front-row seat to a flourishing startup ecosystem, and eaten her fair share of croissants. Previously at Bloomberg and Reuters, she’s obsessed with spotting the early signs of disruption. The rest of Marie’s brain is split between Verdi’s arias and disco tunes.
Amelie’s role is to create Sifted Pro briefings on the most dynamic subsectors in the European startup ecosystem. She’s particularly interested in elevating the "boring" bits of tech that are both magical and mundane, and often go unnoticed.
Ricardo's role at Sifted is to support the Sifted Pro platform and the production of Intelligence briefings. Prior to joining Sifted he worked as an analyst in Latin America's first dedicated cleantech fund, YPF Ventures. Off work you can either finding him looking for good online courses or surfing on the beach.
data intern reporter
Our data intern reporter, Federico helps mapping the European startup ecosystem across the Editorial and Intelligence teams. Currently in Milan, he was previously studying in the UK. In his spare time, he's probably in the studio composing mellow melodies and sounds.
Head of Marketing
Ryan’s role at Sifted is to own the end-to-end customer journey and champion the Sifted brand. He has a decade of experience in publishing and startups, with a particular passion for the intersection of marketing, design and product and how building better experiences will drive customer acquisition and retention.
Alice’s role at Sifted is to ensure the company’s range of exciting products, from newsletters to events, get in front of the right people. Prior to Sifted, she worked at an equity crowdfunding platform in New York, where she lived for two years (eating far too many bagels). She’s particularly passionate about sustainability and increasing diversity and inclusion in the startup/VC space.
social media manager
Amber’s role at Sifted is to effectively market the company’s brand and product value through providing a seamless membership experience. She previously worked at The Wall Street Journal before making her move from NYC to London. Amber spends her time at the pottery studio, reading and hiking.
Amelia manages Sifted’s social media presence, finding new and exciting ways to share Sifted’s content. Prior to working at Sifted, Amelia worked at a tech startup in Newcastle, then in the comms team at Sunderland Software City. When Amelia’s not reading tech news or scrolling Twitter, you’ll probably find her at a hot yoga class
Consultant Software Engineer
France's role is to build the best product possible for Sifted suers. He used to be a founder and ceo of a fintech and lectured at multiple unis in Europe.
He loves data, cat gifs and talking about post-labourism and transhumanism.
Stuart has been a Software Engineer and Architect working in the media industry for over 13 years, previously working for the Financial Times. He's excited to be working with Sifted to build technology supporting their cutting edge journalistic mission.
A self-taught South London web developer and devoted skateboarder working with Sifted to deliver high performance web applications.
Mitesh's role involves working with the other engineers in building the Sifted platform. Prior to Sifted, Mitesh worked as a software engineer at FindMyPast and Mumsnet and also founded two technology startups in the logistics space.
Nick’s role is to work as part of the tech team to build an ever more delightful experience for Sifted’s users. Previously he worked in publishing as a developer for ReedPop.
Experience meets experimentation. The Financial Times’ innovation editor John Thornhill leads a team of journalists who believe that European tech matters.
Bringing experience from the FT, Courier, Di Digital, Al Jazeera and Forbes, our mission is to tell your untold stories in engaging new ways, and to share with you must-read content wherever we find it.
Our HQ in London connects a network of correspondents across Europe.
At Sifted we will make the case for the importance of European tech startups, and the value of a differentiated European approach that charts a course between the techno-libertarianism of California and the digital authoritarianism of China.
The energy, ideas, and ambition on display all across Europe deserve to be heard around the world. Our aim is to be the voice of this community of European startup entrepreneurs.
Community isn’t a one-way conversation. We want you to hear from you.
Collaboration is the key to Europe’s edge. Tell us what you want to read, who you want to meet, and how your experience and insight can benefit others. We’ll help you make meaningful connections across the European tech community.
This is your story. Help us tell it.
At Sifted, we’re for leaders, for pioneers and technologists. We’re also for anyone interested in cutting-edge innovation across Europe.
That’s why we’re deep-diving into Europe’s pools of research and expertise to explore and surface companies in emerging areas of technology which don’t always get the profile they deserve. From blockchain to biotech, fintech to factories of the future, we are inspecting these topics from new angles and uncovering innovation wherever there’s a spark.
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