The new-media site for Europe’s innovators and entrepreneurs

Startup Europe. Grown-up reporting.

Startups have always embraced the unknown, the uncertain.

Well, they’d better be on their game now.

New problems, new opportunities, new chances to contribute.

It’s time to step up. And tech reporting has to adapt too.

Backed by the Financial Times, Sifted is about in-depth reporting on startup Europe for startup Europe.

From Bristol to Bucharest, our journalists go beyond the press release to find out what you didn’t know you needed to know.

We put the questions that don’t get asked to the people who should be asked.

We’re for anyone who wants the fuller picture. Because if you don’t know what’s happening right across Europe, you’re only half-informed.


Sifted. Because the future’s already here. Just not where you expected.


A photo of the office space

The Team

  • John Thornhill

    Founder / Editorial Director

  • Caspar Woolley

    Founder / CEO

  • Kathryn Wright

    Chief of Staff

  • Matthew Harrison

    Head of Strategy and Planning

  • Nicola Kleinmann

    Head of people and talent

  • Laura Balboni

    People and Talent coordinator

  • Blessing Omorodion

    Operational Data Analyst

  • Editorial

  • Amy Lewin


  • Eleanor Warnock

    Deputy Editor

  • Tom Nugent

    Digital Editor

  • Mimi Billing

    Senior Reporter

  • Amy O'Brien


  • Kai Nicol-Schwarz


  • Freya Pratty


  • Miriam Partington

    Germany Correspondent

  • Zosia Wanat

    Senior CEE Correspondent

  • Tim Smith

    Iberia Correspondent

  • Alex Oscroft

    Subeditor and SEO Manager

  • Sophie Zhang

    Editorial Assistant

  • Anisah Osman Britton

    Startup Life Reporter

  • Kit Gillet

    Eastern Europe Correspondent

  • Chris O’Brien

    Freelance Paris correspondent

  • Alejandro Tauber

    Future Proof Writer

  • Commercial

  • Helen Seidenberg

    Partnerships Director

  • Katie Healy

    Head of sales

  • Ian Carpenter

    Head of events

  • Georgina Ustik

    Head of content

  • Fiona Craib

    Event portfolio lead

  • Tanya Maheshwari

    Campaign Manager

  • Rebecca Hou

    Senior Events Manager

  • Hannah Baines

    Events Manager

  • Sophie Rowe

    Conference Producer

  • Steph Bailey

    Content editor

  • Anuj Jivabhai

    Business Development Manager

  • Casey Drabble

    Business Development Manager

  • Fran Thirley

    Business Development Manager

  • Charlotte Rutherford

    Business development manager

  • Megan Youde

    Business Development Manager

  • Heidi Phelan

    Business Development Executive

  • Matt Hutson

    Business Development Executive

  • Daniel Omoniyi

    Delegate Sales Executive

  • Liezel Visser

    Campaign Coordinator

  • Laura Dodocioiu

    Campaign Coordinator

  • Intelligence Unit

  • Chris Sisserian

    Head of Intelligence

  • Rebecca Lipman

    Intelligence Editor

  • Jonathan Sinclair

    Intelligence Research Manager

  • Éanna Kelly

    Contributing editor

  • Marie Mawad

    Journalist, editorial strategist

  • Amelie Bahr

    Senior Intelligence Analyst

  • Ruggero Di Spigna

    Startup Analyst

  • Moosa Saghir

    B2B Memberships Manager

  • Federico Scolari

    Junior Intelligence Analyst

  • Ariasun Ahmadian

    Intelligence Analyst intern

  • Marketing

  • Ryan Mulchrone

    Head of Marketing

  • Alice Hankin

    Marketing Manager

  • Amber Port

    Marketing Manager

  • Molly Scarff

    Marketing Manager

  • Amelia Webb

    social media manager

  • Product

  • Francesco Bellanca

    Head of Product

  • Eric Burger

    Head of Design

  • Stuart Turner

    Consultant Software Engineer

  • Javier Romario

    Software Engineer

  • Mitesh Patel

    Software Engineer

  • Nicholas Baxter

    Front-end Engineer

  • Francesco Marzotto

    UX/Product Design Intern

  • Stefano Frigerio

    Product Analyst Intern

Modern Journalism

Experience meets experimentation. The Financial Times’ innovation editor John Thornhill leads a team of journalists who believe that European tech matters.

Bringing experience from the FT, Courier, Di Digital, Al Jazeera and Forbes, our mission is to tell your untold stories in engaging new ways, and to share with you must-read content wherever we find it.

Our HQ in London connects a network of correspondents across Europe.

European Entrepreneurialism

At Sifted we will make the case for the importance of European tech startups, and the value of a differentiated European approach that charts a course between the techno-libertarianism of California and the digital authoritarianism of China.

The energy, ideas, and ambition on display all across Europe deserve to be heard around the world. Our aim is to be the voice of this community of European startup entrepreneurs.

Supportive Community

Community isn’t a one-way conversation. We want you to hear from you.

Collaboration is the key to Europe’s edge. Tell us what you want to read, who you want to meet, and how your experience and insight can benefit others. We’ll help you make meaningful connections across the European tech community.

This is your story. Help us tell it.

Exciting Innovation

At Sifted, we’re for leaders, for pioneers and technologists. We’re also for anyone interested in cutting-edge innovation across Europe.

That’s why we’re deep-diving into Europe’s pools of research and expertise to explore and surface companies in emerging areas of technology which don’t always get the profile they deserve. From blockchain to biotech, fintech to factories of the future, we are inspecting these topics from new angles and uncovering innovation wherever there’s a spark.